While we have seen the rise of the craft movement for more than a decade, there is no ‘one stop’ reference for the modern crafter that focuses exclusively on yarn crafting for the home. That leaves a large global market unaddressed. KOEL will tap into this new market, which has existed under the surface, but has yet to be unlocked. KOEL gives yarn crafters the curated content that they have always craved for, but in an innovative and appealing way.
KOEL will soon become part of daily routines, fitting seamlessly with lifestyles and a shared favourite pastime: working with yarns to beautify homes. Aspiring crafters will also embrace KOEL as an introduction to yarns.
KOEL will draw a crowd, both offline and online. A fresh look at crafting with yarns, KOEL has an endless desire to inspire.