Koel Is A Yarn & Interior Magazine

A new quarterly magazine by Studio Bloesem that celebrates crafting with yarns to create a stylish home. Curating a contemporary interior decor with yarns. It brings back the coolness to decorative crochet, knitting, macramé, latch hooking, needlework, and weaving.

KOEL is a publication by Studio Bloesem. Curated by Irene Hoofs, a content expert, social influencer and maker. Irene founded BloesemDesign.com in 2006, which evolved into Studio Bloesem, a new media creative studio with roots in Amsterdam and Singapore. An avid yarn crafter herself, Irene has been at the forefront of craft trends for more than ten years.

Since inception BloesemDesign.com has been consistently ranked among the most influential international design blogs. Recognized by awards from leading publications such as Newsweek, The Independent UK, The Times UK, The SAY 100 and Martha Stewart Living.

With more than 450,000 page views each month from all over the world onBloesemDesign.com, we bring our content making expertise to a more specific area of interest — yarn crafting. KOEL is a natural evolution of what we do best at Studio Bloesem. We curate unique content.

Irene Hoofs - Editor-in-Chief

Mei Kwee Chong - Managing Editor

Niamh MacFadden - Social Media Manager

General Inquiries:
contact[at]koel-magazine[dot]com